All your marketing data in one place
Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget.
Find out what makes people click
Use our easy-to-read Click Map to track where people click when they open your emails, so you can tailor your content to get better results.
Better understand your audience
Our growth, engagement, and revenue reports will help you learn more about the behavior of your audience. You can easily find out who has interacted with your marketing, and whether they’ve clicked, bought, or downloaded, so you can create more content that resonates with them.
Monitor ROI with our detailed revenue reports
Track sales from a click in your campaign all the way to purchase. Find out which customers made a purchase after opening your campaign, see what they bought, and how much money your campaign has earned.
- Understand customers’ expectations and behaviors through gathering and analyzing key discussion topics and interests on the web and social media.
- Avoid additional costs of consumer studies or focus groups by helping to give an initial direction to such projects
- Collect spontaneous information in real-time
- Improve user experience through intelligence collected at various stages in the customer journey
- Multiply opportunities for analyzing and optimizing campaigns, product development, and adapting your company’s offer
#1 They help you understand your audience.#2 They show you what your best social networks are.#3 Social data can help you create better content.#4 Help you Understand competitors#5 Social metrics can help you create a better strategy.#6 Social media analytics shows you how a social media campaign is performing.