Zomatos marketing strategy uses digital marketing channels like search ads,third party ads,SEO strategies,social media marketing and other types of strategies.
Zomato uses a very best and attention seeking strategy by using social media such as memes which are very humorous and attractive memes are very much trending and people’s are making memes for entertainment purposes and zomato is making its own sets of memes about food and grabbing attention of the people’s.
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These are some of the memes and trending content on social media which is used by zomato for the purpose of marketing.these types of content are very much attractive and people’s are more on to it. these type of strategies are unique and trending which makes zomato to stand out from its competitors.
However, the key lesson to learn from Zomato’s promotion strategy is not just how it creates unique and trending content, but also the way it distributes it. Content distribution is as important as creating personalized and interesting content, and many brands seldom fail to identify this. Zomato’s content marketing strategy involves not just creating fresh content, but also reusing it across various distribution platforms, and tweaking it to ensure it is apt for each channel. From social media and email marketing to text messages, its content taps into the audience’s needs and interests, without being too pushy.
1.Customer centricity relevance content
Zomato understands what kind of content works for each platform.an example of zomato’s customer centric approach was seen during the beginning of the Covid pandemic in India.When the nationwide lockdown was enforced, Zomato understood the plight of its customers and quickly expanded to not just food but even groceries. It had introduced Zomato Market, a feature in the app that enabled grocery deliveries across the country. In addition, it was quick to announce contactless payment and delivery options to customers, which were instantly added to the app. While this is not directly a part of Zomato’s marketing strategy, the way its features are showcased to customers even on its app makes a whole lot of difference. In the long run, this focus may translate to customer loyalty and even brand recognition.
2.Notifications based on mood
Nowadays, apps use notifications and timely messages to grab attention, but if the message is too pushy, customers are more likely to ignore it or even go a step further to block it. Zomato ensures that even its notifications are interesting and something the customer will look forward to. Its cheeky humor was even noticed by superstar Hritik Roshan, who shared the below-mentioned screenshot. Not only does it add humor, but it also delivers the message in a way that is subtle yet interesting.
3.Social media memes
On social media, Zomato is a name to reckon with, not only for its services, but the incredible content it creates to interact with its large customer base. The brand not only posts memes relating to external topics, but it has the ability to make fun of itself too. Take its Twitter profile for example, which is full of hilarious content, all of which ultimately focuses on the brand’s offerings. Zomato understands that food cravings are real. In keeping with that, it publishes content that is amusing, yet focused on reminding the audience to order food from them.
These are some of the unique and standout strategies used by zomato.