Zomatos marketing strategy uses digital marketing channels like search ads,third party ads,SEO strategies,social media marketing and other types of strategies.
Zomato uses a very best and attention seeking strategy by using social media such as memes which are very humorous and attractive memes are very much trending and people’s are making memes for entertainment purposes and zomato is making its own sets of memes about food and grabbing attention of the people’s.
These are some of the memes and trending content on social media which is used by zomato for the purpose of marketing.these types of content are very much attractive and people’s are more on to it. these type of strategies are unique and trending which makes zomato to stand out from its competitors.
However, the key lesson to learn from Zomato’s promotion strategy is not just how it creates unique and trending content, but also the way it distributes it. Content distribution is as important as creating personalized and interesting content, and many brands seldom fail to identify this. Zomato’s content marketing strategy involves not just creating fresh content, but also reusing it across various distribution platforms, and tweaking it to ensure it is apt for each channel. From social media and email marketing to text messages, its content taps into the audience’s needs and interests, without being too pushy.
1.Customer centricity relevance content
Zomato understands what kind of content works for each platform.an example of zomato’s customer centric approach was seen during the beginning of the Covid pandemic in India.When the nationwide lockdown was enforced, Zomato understood the plight of its customers and quickly expanded to not just food but even groceries. It had introduced Zomato Market, a feature in the app that enabled grocery deliveries across the country. In addition, it was quick to announce contactless payment and delivery options to customers, which were instantly added to the app. While this is not directly a part of Zomato’s marketing strategy, the way its features are showcased to customers even on its app makes a whole lot of difference. In the long run, this focus may translate to customer loyalty and even brand recognition.
2.Notifications based on mood
Nowadays, apps use notifications and timely messages to grab attention, but if the message is too pushy, customers are more likely to ignore it or even go a step further to block it. Zomato ensures that even its notifications are interesting and something the customer will look forward to. Its cheeky humor was even noticed by superstar Hritik Roshan, who shared the below-mentioned screenshot. Not only does it add humor, but it also delivers the message in a way that is subtle yet interesting.
3.Social media memes
On social media, Zomato is a name to reckon with, not only for its services, but the incredible content it creates to interact with its large customer base. The brand not only posts memes relating to external topics, but it has the ability to make fun of itself too. Take its Twitter profile for example, which is full of hilarious content, all of which ultimately focuses on the brand’s offerings. Zomato understands that food cravings are real. In keeping with that, it publishes content that is amusing, yet focused on reminding the audience to order food from them.
These are some of the unique and standout strategies used by zomato.
Hyundai Motor Company, a major company in the Hyundai Kia Automotive Group which is the world’s fifth largest automaker as of the end of 2009, (In 2008, Hyundai ranked the eighth largest auto maker, without including Kia.) and the world’s fastest growing automaker.
Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 persons around the world, Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide.
The Hyundai logo, a slanted, stylized ‘H’, symbolizes the company shaking hands with its customer. Hyundai translates from the word “modernity”, and is pronounced as “Hyon-dae” in Korean.
Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The company’s first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop their own car, they hired George Turnbull, the former Managing Director of Austin Morris at British Leyland. He in turn hired five other top British car engineers. They were Kenneth Barnett body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis engineer and Peter Slater as chief development engineer. In 1975, the Pony, the first Korean car, was released, with styling by Giorgio Giugiaro of Italian Design and power train technology provided by Japan’s Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for technological independence.
In 1983, Hyundai exported the Pony to Canada, but not to the United States because the Pony didn’t pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the top-selling car on the Canadian market. The Pony afforded a much higher degree of quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the period then available.
In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as “Best Product #10” by Fortune magazine, largely because of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata.
In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999. Hyundai’s parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.
In 2004, Hyundai was ranked second in “initial quality” in a survey/study by J.D. Power and Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.
Hyundai has invested in manufacturing plants in the North America, China, Czech Republic, Pakistan, India, and Turkey as well as research and development centers in Europe, Asia, North America, and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country’s second largest corporation. Worldwide sales in 2005 reached 2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as its 2006 target worldwide sales of 2.7 million units (excluding exports of CKD kits). In 2007 it reached 3,961,629 worldwide vehicle sales-surpassing Fiat, Chrysler, PSA/Peugeot, Nissan, and Honda.
Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007 Best Global Brands by Interbrand and BusinessWeek survey. Brand value estimated at $4.5 billion. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai vehicles.
Hyundai is one of the leading groups of Companies founded in South Korea. It is the general trading house of Korea, which provides various import and export services. There are several types of products are included in its import and export services such as plants & machinery, automobiles, steel and chemical products, general commodities etc. Firstly it was founded as the construction company then the management of the company diversified its business activities in various business areas. The corporation operates its business worldwide through 34 worldwide offices. Through its global presence, it provides optimal solutions to the customer according their requirements. It is helpful to enhance its financial capability in the industry. Hyundai Motor Company is one of the divisions of the Hyundai Corporation, which is the fourth largest automaker in the world. Hyundai Heavy Industries division is the largest shipbuilder in the world (Hyundai Corporation, 2010).
Internal Environment Analysis
The analysis of the internal environment is an important component for the business as it helps to determine the effectiveness of the management strategies and the threats, which may cause problem for the organization. For the internal and external analysis the SWOT analysis tool could be used. The SWOT analysis tool would help to determine the strengths, weaknesses, opportunities and threats of an organization. The internal environment analysis of the Hyundai can be analyzed through the analysis of the strengths and weaknesses of the organization –
Strenths:
Diversified business activities – The Company is involved in the diversified business segments as it provides several types of import and export services to its customer worldwide.
It is the largest automaker in Asia and fourth largest automaker in world, which enhance its effectiveness in global exposure. It also helps to capture a large amount of customer worldwide.
Information gathering capability -The information gathering capability of the company is effective as it obtains prompt and extensive information from its sources worldwide. It also uses the advanced trading techniques to obtain the extensive information.
Quality advantages – The quality of the Hyundai automobile is better than the other manufacturers in Asia as owners of Hyundai cars are experiencing less problems from the owners, who obtains other brand.
Sound financial position – The Hyundai Corporation is enjoying a continuous increase in its sales revenue worldwide, which is also causing an increase in the net income of the business (Hyundai Motor Company, 2010).
The business activities are operated in ethical and social manner, which causes an increase in the image of the company in the society.
Weaknesses:
An increase in the cost of production is reducing the net income of the company. It is also imposing commodity price risks on the company as the price of inputs such as steel, plastic, aluminum etc.
The company is also experiencing the exchange rate risk because of the worldwide business activities. The exchange rate risk is affecting the total revenue of the business. The fluctuation in the foreign exchange rates is affecting the business performance as it is involved in the import and export of several services.
Increase in debt to equity ratio – The Company is also experiencing an increase in the debt equity ratio, which exhibits an increase in the interest expenses of the company. The external financial obligation is also increasing, which may create financial problems for Hyundai (Hyundai Motor Company, 2010).
Analysis of the External Environment
The business of Hyundai also operates in the external environment and there are several opportunities and threats are produced by the external environment for the company. The analysis of the opportunities and threats helps to achieve the competitive position for the company. The analysis of the external factors is beneficial for the company if it is performed effectively and efficiently. Hyundai is one of the leading companies in the automobile industry and it has the following opportunities and threats –
Opportunities:
Entry in ship building business – It is the leading company in the heavy industry and entry in the ship building business would be effective for the business in order to enhance its revenue and market share as well.
New project development – The launching and development of the new projects and products would also cause an increase in the performance of the business in the industry. The increase in the demand for fuel efficient vehicles would also cause the success of the new launched projects and products.
Business expansion – Hyundai also have the opportunity of the business expansion as it is an Asian company and had the opportunity of expanding its business in Asian Pacific Market.
Reduction in cost – The Company operates its business in several countries around the globe and it can reduce its cost of production by enhancing the production capacity in the countries with lower amount of cost (Hyundai Motor Company, 2010).
Threats:
Environment regulations – The environment regulations are posing threats for the business as diversification of the business may cause the violation of the environmental regulations.
Declining economy – The decline in the economy is also causing a decrease in the market position of the company as well as also reducing the market capitalization of it.
Political problems – The business unit in the different countries may cause the problems for the business (Hyundai Motor Company, 2010).
Environmental Analysis
In the present contemporary environment every business operates its business activities in highly competitive environment. There are various environmental factors, which influences the operation of the organization.
Effect of Economic Environment
The Company is operating with a rapid economic growth in the business by capturing the environmental opportunities. The increase in the value of currency of Korea against the US dollar is also causing an increase in the profits of the business from the foreign business activities. Labor is not cheap in Korea but increase in the production capacity in the nations with lower wage rate is reducing overall cost of the business.
In 2009, Hyundai Motor Company succeeded in selling 2.4 million vehicles overseas, a meaningful accomplishment considering the global economic crisis. In particular, Elantra, Genesis, Genesis Coupe, Santa Fe, and Veracruz were recognized as the best and safest cars in their categories by leading agencies and the media in the US. Also, Hyundai achieved cumulative export sales of 1 million cars in Africa during the 33 years since it first began exporting to the region. Hyundai Motor Company pledges continuous growth by maximizing brand value in developed markets and expanding its sales capacity in emerging markets.
Effect of Industry Environment
Hyundai Motor Company was named Carmaker of the Year by AM, UK’s leading auto trade magazine, in the AM Awards 2010. Carmaker of the Year is awarded to companies that launch innovative vehicles that pioneer changes in the auto industry through continuous investment in R&D and advanced dealer network programs. Highly recognized for its sharp sales increase, first-rate dealership programs, and growth in brand awareness, Hyundai Motor Company beat other candidates including Ford, Jaguar, and Landrover to be selected as the winner of the coveted title. In 2008, UK’s Autocar selected Hyundai Motor Company as Automaker of the Year, praising Hyundai for having “grown into a top-class global automaker with its competitive products.”
Effect of Political and Legal Environment
The increase in the relationship between the different countries and their government is a good indicator for the business of Hyundai as it operates its business in various countries. It would generate business expansion opportunity for Hyundai. In order to ensure the proper compliance of the business activities with the applicable legislation, the corporation works on certain guidelines for the different business operation in different countries. It is essential as every country has different rules and business regulations.
Effect of Socio-cultural environment
The socio-cultural factors also affect the business effectiveness and performance. The business of Hyundai is operated in the several countries worldwide and the society and culture of those countries are entirely different (Wessels, 2000). The management of the company operates its business by studying the social and cultural factors of the country effectively.
Effect of Ethical Environment
Hyundai Corp. introduced Ethics Management at the beginning of year 2004, to build the basis for survival on its own and to seek mutual benefit of all parties involved including customers and business partners etc. by preventing moral hazard of the employees and implementing transparent, responsible, and honest management.
The company organized its Ethics Management Office, with the Executive Director of the Corporate Planning & Personnel Management Office serving as the Chief Ethics Officer, and also established the Principles of Business Conduct, the Code of Conduct, and the Self-Review Questionnaire.
The Questionnaire pops up from the initial windows screen every day during the first week of any month when the employees check in to the intranet system, to remind them of and draw their voluntary participation to the idea and pursuit of Ethics Management in practice.
Special training and educational sessions on best practices of ethical management from leading corporations and institutions will be presented regularly to the staff.
All the members of the company have submitted his or her own pledge of compliance to the various ethics codes, and those in violation will be subject to discipline by the Human Resources Committee following due examination by the Ethics Management Office.
Effect of Technological Environment
The management of the company is continuously involved in using world class technology in order to achieve technological advancement. The use of most modern technologies causes an increase in customer service effectiveness.
Financial data
The business strategies of Hyundai are to increase the opportunities through the environmental factors is effective as it is causing an increase in the number of sales units continuously. But in the last year the economic factors has affected the sales of the business as total number of units sold were 1668745 in the year 2008, which is less in comparison of the year 2007 in which it was 1700297 units (Hyundai Motor Company, 2010). The decrease in the sales was domestically due to fluctuation in the current rate as well as in commodity rate.
Recommendation
There are various alternative strategies, which can be adopted by the management of Hyundai in order to improve business performance such as integration strategy, growth strategy etc. The company should use the integration strategy to expand the business worldwide. It would be beneficial for the business as it would reduce the impact of political and legal factors on the business operations. The affect of the economic factors would also be less due to proper knowledge of the customer behavior, their buying pattern in an effective manner.
Implementation of Strategy
Hyundai could implement the integration strategy in an effective manner through its diverse workforce and business activities. The diverse workforce would be beneficial to develop the motivation techniques within the organization according to their culture and beliefs (Ryall & Craig, 2003). For the effective implementation of the integration strategy the management of the company should develop a proper plan related to the various aspects of the business operations.
Evaluation & Control
Implementation of the integration strategy is not sufficient itself for the business effectiveness. The evaluation of the business effectiveness in timely manner is essential for rapid growth of the business. Company administration should periodically review its implementation process which is necessary for its efficient applications and future results (Ryall & Craig, 2003). This step makes implementation process effective.
Digital marketing campaigns can help you get more traffic, improve your brand awareness, drive more sales, and much more.
But, executing a digital marketing campaign can seem like a complex process. After all, there are dozens of different platforms, and hundreds of different strategies you can execute.
But, by taking the time to plan out your digital campaign step-by-step you can increase your chances of success while reducing overwhelm across the board.
In this post, you’ll learn what a digital marketing campaign is, and a 10-step process you can follow to execute and build a digital marketing campaign.
What is a digital marketing campaign?
A digital marketing campaign is a strategic online marketing effort that’s executed to achieve a specific goal. Usually, the end result will lead to greater brand awareness, more traffic, improved conversions, or more revenue.
The purpose of planning out a digital campaign is to help you articulate who your audience is, what goal you want to achieve, and the process you’re going to take to achieve that goal.
Putting together a successful online marketing campaign can be a lot of work, and there are a lot of moving pieces you’ll need to get right.
How to start an online marketing campaign
These are the 10 steps for building a successful digital marketing campaign.
The first thing you need to do is figure out why you’re running a digital marketing campaign in the first place.
The options are nearly endless, but if you try and pursue too many goals at once you’re not going to achieve any of them. For example, do you want to improve your conversions, grow your email list, improve your traffic, rank for more keywords, get more followers?
There are a handful of different types of goals, brand awareness, increase in sales, lead generation, and social follower growth. Some of these goal types are easier to quantify than others.Example of Digital Marketing Goals (source: CMI)
For example, it’s much easier to see if your email list has new subscribers than to see if more people are aware of your brand. However, you’ll want to try to ground these goals with data as much as possible.
Here are some examples of attainable goals:
Improve brand awareness by getting 5 mentions from major news outlets/websites
Increase search engine traffic by 5,000 visitors per month in 45-days
Double social media followers to 10k by the end of 2020
Improve sales by 200% by adding an abandoned cart sequence to our eCommerce store
Add 500 new qualified email subscribers in 30 days
Each goal you set will have a plan of action. For instance, if your goal is to increase organic traffic, then this will include evaluating your existing content, doing keyword research, updating older content, writing new posts, and even doing backlink outreach and promoting your content across social media.
You can run as many online marketing campaigns as you want. Overall, you’ll want to create a specific measurable outcome for every campaign you run.
This allows you to dig into your data to see what’s working, so you can refine your digital marketing strategy moving forward.
Step 2: Identify your target market
Do you know your audience? Before you start a marketing campaign you’ll need to define the exact audience you’re going to target.
If you don’t know this exact person yet, then you’ll need to spend some time thinking about and researching who this person is.How to Define Your Target Market
One of the best ways to do this is to create what’s called a buyer or customer persona. This is a description of your ideal customer, and will include information like:
What they do for a living
How much money do they earn
What their family situation is like
Their age
Any hobbies they have
When creating an ideal customer persona you should also include:
What other types of websites do they visit online
The goals they have when visiting your site
Any fears or desires they have
If you’ve never done this exercise before, you can actually pull information about your target market from existing data.
One of the best sources of this will be Google Analytics. If your website has been getting traffic, then you can pour through your data to pull out information like:
Age
Gender
Where they’re from
How they navigate your website
The types of content they value the most
All of this should be combined into a document or user profile, you can even include images, so anyone working on the campaign can visualize this person.
If you have multiple different audience segments, then you’ll want to do this process multiple times and create customer avatars for each segment of your audience or market you’re targeting.
Step 3. Carry out a keyword and topic research
By now you should have a clear idea of your ideal result and you’ll have a detailed view of the type of people you want to target.
By uncovering the right keywords you’ll know exactly what potential readers and customers are typing into Google to answer their questions, or find the products and services you offer.Topic Research using SEMRUSH
Regardless of the channel, you should do keyword research to uncover topics and keywords that your readers want to hear about.
No matter if you’re creating an SEO, PPC, email, Facebook, or an entirely different campaign, keyword research can help to move you in the right direction.
The goal of keyword research is to put yourself in your customer’s shoes and think about the kinds of keywords they’ll be typing into Google (or another platform) when searching for your products and services.
Spend time brainstorming keywords that fit this description and then run these keywords through keyword tools to find SEO keywords and phrases that have decent volume and not much competition.
Other ways to brainstorm keywords:
Search for your market on Quora to find questions related to your niche
Once you have your initial list you can use these seed keywords and run them through a tool like SEMRush for detailed keyword analysis.
PPC keyword research
If you’re going to be running a paid advertising campaign your keyword search will be a little different. You’ll also have to compare the cost per click of each keyword and group these keywords into different groups.PPC Keyword Research
When you run PPC ads you pay whenever a visitor clicks on your ad and visits your website. So, your goal is to keep your cost per click (CPC) low, while still reaching a solid volume of people.
Once you’ve found the keywords you want to target for your PPC ads, you’ll use these to help create your ads. For example, you can include your target keywords in your headline and body copy.
Step 4: Do market research and competitor analysis
With an understanding of your customer, you’ll also need to figure out where they hang out online and what your competitors are doing.
This will help you better plan a campaign and give yourself the best chance of your campaign succeeding.
You can also model your campaigns off of what has been successful for your competitors. This allows you to shortcut the process and give yourself a greater chance of your campaign succeeding.
Here are a few questions to ask when researching your competitors:
What kind of products are they promoting/what’s selling well?
What kind of content is working well for my competitors?
What popular products and services are being sold in my market?
You can also use tools like Buzzsumo, and even a simple Google search to find content that’s incredibly popular in your space. It can be helpful to study content that’s been incredibly popular since it’s tapping a deep need in your niche and successfully speaking to a large portion of your market.
If you’re going to be running a Facebook ad campaign there’s a tool you can use called Facebook Library Ads which allows you to search through ads related to your niche that have been successful in the past.Use the Facebook Ads Library to Learn More About Your Competitor’s Tactics
Step 5: Choose your delivery channels and set your budgets
As you start to execute digital marketing campaigns you’ll probably create campaigns across a wide range of digital channels. However, when you’re first starting you’ll want to focus on only one or two channels.
For example, you have Facebook, Instagram, LinkedIn, and Pinterest in the social media space. You have Google ads, content marketing, onsite and offsite SEO, email marketing, and a lot more.
Chances are you’re going to be using a combination of different channels. But, you’ll have one main channel that ties into your goal.
If your goal is to increase your email subscribers by 500 in 30 days there are all kinds of tactics you can employ the achieve that goal:
Test different email opt-in form copy and placement, including pop-ups
Optimize your existing content and create new content focused on pushing people to your list
Create value-add email newsletters that encourage readers to forward to a friend
Guest blog on popular sites in your niche with links back to an opt-in page
Share the link to an email subscriber page on your social media profiles
As you can see there are a lot of different overlapping channels you can utilize to help you achieve your main goal of growing your email list.
Before you start creating your campaigns you’ll want to define the channels you’re going to utilize.Digital Marketing Channels
For any digital marketing campaign you’re running you need to come up with a budget. Digital advertising is the cheapest form of advertising, but you’ll still need to set aside a budget.
Even running organic campaigns will require an investment of time or money. For example, you can do keyword research, write your content, and do backlink outreach yourself, or you can pay someone else to do it for you.
Other forms of digital advertising will cost right from the start, like paid advertising.
Your budget needs to take into account anything you’ll be spending within your company, plus costs to any external companies or contractors you’ll be using to create creative materials, or even manage your campaigns for you.
Step 6. Create your content assets
Depending on the campaign you’re running, there are different content assets you’ll need to create.Content Types
Here are a few examples:
If your goal is to grow your organic search engine traffic, then you’ll have to create a series of blog posts.
If you’re going to be running Facebook or Instagram ads, then you’ll need to create all of your ad creative materials and landing pages you’ll be sending traffic to
If you’re executing a video marketing campaign, then you’ll need to create, edit, and publish a series of videos
All of the previous steps will help you create content assets that will serve the campaign goal you decided on early on.
Some content assets, like blog posts, and videos will be relatively static once you create them. However, you’ll be more creative with how you choose to promote and will refine your strategy based on which promotion tactics get you closer to your goal.
However, if you’re running a digital advertising campaign, your content assets will evolve based on the data. Maybe you’ve found that a certain type of image performs better than the rest, or that a certain headline results in 10% more sign-ups. Your audience targeting will stay relatively the same (targeting your ideal customer), while your ad creative will evolve based upon what your market responds to most.
Step 7. Run pilot campaigns first
If you’re running advertising campaigns or any kind of paid media campaigns, you’ll want to run test campaigns first, so you don’t blow through your entire budget.
With your test campaigns, you’ll start with a small budget and make refinements as you get feedback and data. For example, when you’re creating ads you could test different headlines, different images, body copy, CTAs, and more.
You’ll want to strike a balance between keeping your initial budget small, while still getting enough data to refine your ads.
If you’re doing paid advertising, even something as small as $1-10 per day will give you enough data to work with if you let it run for a month.
If you’re paying for content it’ll be more difficult to see instant feedback, however, you can see how your audience reacts to your articles via the comments section, social shares, sign-ups, and clicks (if you’re promoting your blog posts to your email list
Step 8: Monitor the campaigns and analyze their performance
With digital marketing campaigns, there’s no shortage of data available. Whatever platform you’re utilizing, you’ll be able to find all kinds of data.
For example, email marketing tools have built-in analytics, every advertising platform has its own ad dashboard, and there are a variety of third-party tools you can use for website statistics, and more.
Digital Marketing KPIs
However, before you start pouring over data you’ll want to refer back to your goals. This will help you zero in on the numbers that actually matter. Once you can analyze those numbers you can figure out what’s working and what isn’t, so you’ll have insights you can take action on.
Step 9: Allocate more budget to profitable activities
Once you’ve been able to see which campaigns are generating the most results, it’s time to double down. By now you know that you won’t be wasting your money on certain activities, and they’ll be able to generate a verifiable return.
However, you’ll still want to scale your investment up slowly instead of spending all of your remaining budgets right away. It can be tempting to invest everything, but as you start to allocate more of a budget you’ll still continue to get data.
Then, you can use that data to further refine your campaigns. Eventually, you’ll reach a point where your campaigns are about as optimized as possible. When you reach this point and you’re getting the highest ROI and conversion rates possible, then it’s really time to scale up.
Step 10: Set up remarketing campaigns
Remarketing is something you should be using throughout your entire campaign, especially if you’re using digital advertising.
Remarketing is the process of running ads to visitors who have already visited your website. These ads will appear wherever else your visitor is online including, watching YouTube videos, reading a blog, scrolling through social media, or browsing the web.
How Retargeting Works
This allows you to generate more sales than you otherwise would have missed out on. If someone is looking at one of your products, or visits a certain page on your site, but doesn’t make a purchase, you can target this person with a variety of ads. The most common are Facebook ads and Google ads.
These ads will essentially follow this person around the web and direct them back to your website to complete their purchase. You can even add a coupon to these ads to make your visitor’s purchasing decision much easier.
Remarketing ads are available across every big digital advertising platform including, Facebook ads, and Google ads.
Another form of remarketing that doesn’t rely on advertising is email marketing. You can create a cart abandonment email sequence that will automatically get sent out to your visitors if they add items to their cart, but don’t complete the purchase.
People are incredibly busy and distracted these days, so there are a number of reasons that they’d forget to complete their purchase. A cart abandon sequence can be a single email reminder or an entire series of emails that get sent out at a certain interval.
Adding remarketing campaigns to whatever campaign you’re running will help to plug any conversion holes and make sure that you’re getting the most out of the new traffic you’re generating for your website.